hi i'm dani.

when i was 9 years old, i remember thinking to myself:

“is anybody around me real?”

i knew i was conscious, but how could i know anyone else was?

you see, my way of understanding the world has always been through the lens of attention. as i’ve grown up, these are the sort of ideas that really captivate me:

• you are what you pay attention to
• everything is downstream of attention
• attention is the most valuable asset you have

so when smartphones started coming out, i got nervous; i intuitively understood the downsides of this new powerful technology.

something felt off and i couldn't unsee it.

after graduating college in 2020 i spent about 3 years working in corporate america, but felt deeply unaligned there. and, since the problem of ruthless attention monetization wasn't getting solved, i felt an immense responsibility to go out and tackle it myself.

i took the leap of faith and put my life savings into figuring it out.

in the span of a year, i built a couple of screen-time apps, both of which failed, so when i started running out of money i moved to san francisco to join an ai startup.

again, i felt unaligned.

in february of 2024, i started blok.