showcasing blok data

hola,

let me show you some behind-the-scenes blok data.

more specifically, around the app usage we’ve seen so far.

we think it’s cool to involve you in this journey we're on towards increased awareness — it's more fun for us if we do! (and hopefully for you too.)

but before i give you the sneak-peak, here's a bit of context around the problem we’re tackling:

- 56.9% of americans admit being addicted to their phone [1] - depression rates, self-harm, and lack of sleep are at all-time highs in the us [2] - 71% say they spend more time with their phone than with their partner [3]

pretty bad, i know :(.

time is the most valuable asset there is, so the impact we can have if we "make it" is significant.

so far, this is what we've got:

- in the past 6 months, over 6,000 blok sessions have been recorded — that's over 7 years in total blok'd time! - february was our most active month ever, registering close to 2000 unique blok sessions. - the median session length is over 3 hours; the average 7 hours.

this is what the distribution of session lengths looks like:

it's funny how a made up data set follows a well-known, natural distribution → the power law.

anyways, we’re happy about these numbers :D.

a year ago we had nothing so we’re glad we’ve built something cool in this time.

i have a lot of thoughts around the strategy and execution to scale this thang to millions of people, but i’ll spare you those for now (if you got any ideas hit me up).

thank you for being a part of this, whether you are an active bloker or an active reader.

it means a lot to us.

that’s all i got :).

'till next time good sir/ madame, — dani

p.s. oh, we also onboarded fellow venezuelan micky malka as an advisor to the brand. he’s cool - check his profile out here.